At Iris & Adams, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, contact us or interact with our marketing communications.
We aim to handle your information responsibly, transparently and in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you acknowledge that your personal information will be handled as described in this policy. Where consent is legally required, we will request it separately.
1. Who We Are
Iris & Adams is a UK-based online retailer offering a carefully curated collection of furniture, lighting, home accessories and interior products.
Our website is operated by Iris & Adams Ltd.
Company name: Iris & Adams Ltd
Company registration number: 15453318
Registered office:
Sussex House
190 South Coast Road
Peacehaven
England
BN10 8JJ
Email: hello@irisandadams.com
Website: https://irisandadams.com/
Iris & Adams Ltd is the data controller responsible for the personal information collected through our website and business operations.
If you have any questions about this Privacy Policy or how we handle your information, please contact us using the email address above.
2. Information We Collect
We may collect and process the following categories of personal information.
Personal and Contact Information
When you place an order, create an account or contact us, we may collect:
- Your full name.
- Email address.
- Telephone number.
- Billing address.
- Delivery address.
- Account information.
- Information you provide when contacting Customer Care.
Order and Transaction Information
When you make a purchase, we collect information necessary to process and fulfil your order, including:
- Products purchased.
- Order number and purchase date.
- Order value.
- Payment status.
- Delivery and tracking information.
- Returns and refund information.
- Customer service correspondence.
Payment Information
Payments are processed securely through Stripe.
We receive information necessary to confirm and manage your payment, such as transaction references, payment status and limited payment method details.
We do not receive or store your full payment card number or card security code on our website.
Stripe processes payment information in accordance with its own privacy and security practices.
Website and Technical Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address.
- Browser type and version.
- Device information.
- Operating system.
- Pages visited.
- Website interactions.
- Referral sources.
- Approximate geographic location derived from technical information.
- Cookie identifiers and similar tracking information.
Marketing Information
If you subscribe to our marketing communications or interact with our advertising, we may collect information relating to:
- Your marketing preferences.
- Email subscriptions.
- Email engagement.
- Products viewed.
- Shopping basket activity.
- Advertising interactions.
- Previous purchases.
We use this information to improve our communications and, where permitted, provide more relevant product recommendations and advertising.
3. How We Use Your Information
We use personal information for the following purposes.
Processing and Fulfilling Orders
We use your information to:
- Process purchases.
- Confirm orders.
- Arrange payment.
- Prepare and dispatch products.
- Provide delivery updates.
- Manage returns and refunds.
- Respond to order-related enquiries.
Our lawful basis is generally the performance of a contract with you.
Customer Service
We use your contact details and order information to respond to enquiries, resolve problems and provide customer support.
Our lawful basis is the performance of a contract or our legitimate interests in providing effective customer service, depending on the nature of your enquiry.
Website Operation and Security
We process certain information to operate our website, maintain security, prevent fraud and protect our business and customers.
Our lawful basis is our legitimate interests in operating a secure and reliable online store, or compliance with a legal obligation where applicable.
Marketing Communications
Where permitted by law, we may use your contact details to send:
- New product announcements.
- Special offers and promotions.
- Seasonal collections.
- Product recommendations.
- News and updates from Iris & Adams.
We use Webstudio / GoHighLevel to manage customer communications and marketing activity.
We rely on consent where required. Where applicable law permits marketing to existing customers under the soft opt-in rules, we may rely on our legitimate interests, provided the relevant conditions are satisfied and you have an opportunity to opt out.
You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting hello@irisandadams.com.
Analytics and Website Improvement
We use website analytics to understand how visitors interact with our store.
This helps us identify popular products, improve website navigation, understand customer journeys and measure website performance.
Where required, we rely on consent for the use of analytics cookies and similar technologies.
Advertising and Remarketing
We use advertising technologies to understand the effectiveness of our campaigns and, where permitted, display relevant advertisements to people who have interacted with our website.
These technologies may collect information about products viewed, shopping basket activity, purchases and website interactions.
We rely on consent where required for advertising cookies, pixels and associated tracking.
4. Legal Bases for Processing Personal Information
Under the UK GDPR, we must have a lawful basis for processing personal information.
Depending on the circumstances, we rely on:
Contract: Where processing is necessary to fulfil your order or provide a service you have requested.
Legal obligation: Where we must retain or disclose information to comply with applicable laws, including tax, accounting and consumer protection requirements.
Legitimate interests: Where processing is reasonably necessary for our business operations, fraud prevention, website security or customer service, provided those interests are not overridden by your rights and freedoms.
Consent: Where you have given us permission for a specific purpose, such as certain marketing communications or non-essential tracking technologies.
You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support website functionality, understand visitor behaviour and measure advertising performance.
Cookies are small files stored on your device when you visit a website.
We use the following categories of technologies.
Essential Cookies
These support functions necessary for the operation of our online store, including:
- Shopping basket functionality.
- Checkout processes.
- Account login.
- Website security.
- Session management.
Certain essential cookies may operate without consent where permitted by law.
Analytics Technologies
We use Google Analytics 4 to understand website traffic, visitor interactions and purchasing activity.
Google Analytics may collect information about how visitors use our website, including pages viewed, events, device information and approximate location.
Advertising Technologies
We use:
- Google Ads conversion tracking.
- Meta Pixel.
- TikTok Pixel.
These technologies help us measure advertising performance, understand customer interactions and, where permitted, show relevant advertisements.
They may involve cookies, device identifiers and the sharing of event information with advertising providers.
Managing Your Preferences
Where consent is required, we will provide controls allowing you to accept or reject non-essential tracking technologies.
You can also manage or delete cookies through your browser settings.
Disabling certain cookies may affect some website features.
For further information about Google’s use of information, visit:
For Meta’s privacy information, visit:
For TikTok’s privacy information, visit:
6. Third-Party Services and Data Sharing
We share personal information with trusted service providers where necessary to operate our business, fulfil orders and provide our services.
These may include the following.
WooCommerce and WordPress
Our website uses WordPress and WooCommerce to operate our online store.
Customer accounts, order details and transaction records may be processed and stored through these systems.
Stripe
Stripe processes payments securely and may process personal information for payment authorisation, fraud prevention and regulatory compliance.
Stripe’s Privacy Policy is available at:
Webstudio / GoHighLevel
We use Webstudio, powered by GoHighLevel, to manage customer relationships, marketing communications and associated business processes.
This may involve processing contact information, communication preferences, customer enquiries and marketing engagement data.
We use Google Analytics 4, Google Ads and Google Merchant Center.
Google may process information relating to website visits, product interactions, advertising engagement and purchases, depending on the services and settings in use.
Meta
We use Meta advertising technologies, including Meta Pixel, to measure advertising performance and support relevant advertising.
TikTok
We use TikTok Pixel to measure advertising activity and understand interactions with our website.
Delivery and Fulfilment Partners
We may share your name, delivery address, telephone number, email address and relevant order information with delivery companies, suppliers and fulfilment partners.
This information is shared only where necessary to prepare, dispatch or deliver your order, or to resolve delivery-related issues.
Professional and Technical Service Providers
We may also share information with providers of website hosting, IT support, accounting, fraud prevention and other services necessary to operate our business.
Where service providers process personal information on our behalf, we seek to ensure appropriate contractual and security protections are in place.
We do not share personal information with unrelated third parties for their own independent marketing without an appropriate lawful basis and any consent required by law.
We may disclose personal information where required by law or where necessary to establish, exercise or defend legal claims.
7. International Data Transfers
Although Iris & Adams is based in the United Kingdom, some of our technology providers, payment processors and business partners may process personal information outside the UK.
This may include processing in the United States or other countries where our service providers operate.
Where personal information is transferred internationally, we seek to ensure that appropriate safeguards are in place in accordance with applicable data protection legislation.
Depending on the circumstances, these may include:
- Transfers to countries covered by applicable UK adequacy regulations.
- The UK International Data Transfer Agreement.
- The UK Addendum to the EU Standard Contractual Clauses.
- Other lawful transfer mechanisms.
You may contact us at hello@irisandadams.com for further information about the safeguards applicable to your personal information.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, meeting legal obligations and resolving disputes.
The appropriate retention period depends on the type of information and why it is held.
We consider:
- Applicable legal and accounting requirements.
- Whether an order or customer enquiry remains active.
- Whether information is needed for a potential legal claim.
- Whether you have an active customer account.
- Whether you remain subscribed to marketing communications.
- Whether continued retention is necessary and proportionate.
Where personal information is no longer required, we will delete, anonymise or securely dispose of it, subject to applicable legal requirements.
If you request deletion of your personal information, we will assess your request in accordance with applicable data protection law.
Certain information may need to be retained where required by law or necessary to establish, exercise or defend legal claims.
9. Marketing Preferences
You are in control of the marketing communications you receive from Iris & Adams.
Where we send promotional emails, you can unsubscribe using the link provided in the message.
You may also contact us at hello@irisandadams.com to request that we stop sending marketing communications.
We will respect your marketing preferences and maintain information necessary to ensure that your opt-out request continues to be honoured.
You have the right to object to the processing of your personal information for direct marketing at any time.
10. Your Data Protection Rights
Depending on the circumstances, you have rights under applicable data protection legislation.
These include:
Right of access: You may request a copy of the personal information we hold about you.
Right to rectification: You may request correction of inaccurate or incomplete information.
Right to erasure: You may request deletion of your personal information in certain circumstances.
Right to restrict processing: You may request that we limit how your information is used in certain circumstances.
Right to data portability: You may request certain personal information in a structured, commonly used and machine-readable format.
Right to object: You may object to certain processing, including processing based on legitimate interests.
Rights relating to automated decision-making: You may have rights where decisions are made solely by automated means and produce legal or similarly significant effects.
Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact:
We will respond in accordance with applicable legal requirements, normally within one month of receiving a valid request.
We may need to verify your identity before processing certain requests.
11. Automated Processing and Advertising
Our website uses technologies that may analyse website interactions and purchasing behaviour to support advertising and marketing activities.
This may include grouping visitors into advertising audiences based on website activity, subject to applicable consent requirements.
These activities are intended to help us understand customer interests and improve the relevance of our advertising.
We do not intend to use solely automated decision-making that produces legal or similarly significant effects on customers.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.
These measures may include:
- Secure website connections.
- Restricted access to customer information.
- Secure payment processing.
- Appropriate account and system security.
- Use of established technology and service providers.
Although we take data security seriously, no method of transmitting or storing information online can be guaranteed to be completely secure.
If you believe your personal information has been compromised, please contact us immediately.
13. International Customers
Iris & Adams may accept orders from customers outside the United Kingdom.
Where you place an international order, your personal information may be shared with relevant delivery providers, payment processors and fulfilment partners to complete your purchase.
Customers outside the UK may have additional rights under the data protection laws applicable to them.
Where such laws apply to our activities, we will respect the rights and obligations they impose.
14. Children’s Privacy
Our website is intended for customers who are legally able to make purchases.
We do not knowingly collect personal information directly from children for marketing purposes.
If you believe that a child has provided personal information to us inappropriately, please contact hello@irisandadams.com.
We will review the matter and take appropriate action.
15. Third-Party Websites
Our website may contain links to third-party websites, including payment providers, social media platforms and other external services.
We are not responsible for the privacy practices or content of websites operated by third parties.
We encourage you to review their privacy policies before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, legal requirements or data protection practices.
The latest version will always be published on this page.
Where changes materially affect how we use personal information, we will provide additional notice where required by law.
17. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: https://ico.org.uk/
Telephone: 0303 123 1113
18. Contact Us
For privacy enquiries, data protection requests or questions about this policy, please contact:
Iris & Adams Ltd
Sussex House
190 South Coast Road
Peacehaven
England
BN10 8JJ
Email: hello@irisandadams.com
Company Registration Number: 15453318
Website: https://irisandadams.com/